Imabari Two-Toned Bath Towels

Wrap yourself in the quiet comfort of an Imabari bath towel — Japan’s benchmark for softness and craftsmanship. Made in Imabari, a coastal city renowned for over 120 years of towel-making, each piece is crafted using soft, mineral-light water and carefully woven cotton to create a fabric that feels like a warm embrace after every bath.

Light yet deeply absorbent, this towel passes the Five-Second Rule test — it sinks in water within seconds, proving its superior absorbency from the very first use. The reversible two-tone design — with a different colour on each side — brings a subtle touch of Japanese artistry to your bathroom, blending functionality with refined beauty.

With colours that stay vivid and fibres that remain plush wash after wash, the Imabari bath towel isn’t just another towel — it’s a daily ritual of comfort and calm.

Authenticity guaranteed by the Imabari Towel Industrial Association logo.